We lost our hearts in Dunmore East
Red Sails
Brand Positioning, Brand Development & Implementation
Overview
Home to soaring cliffs, sea caves, golden beaches, oyster beds and fresh fish, Dunmore East is also home to Red Sails, a boutique store in the heart of the village, the perfect place to relax, recharge and reflect. Good vibes, friendly, approachable, local and curious.
Brand Positioning & Rollout
Red Sails is more than a collection of unique products showcased in its boutique store. From idea to brand rollout we created an inviting atmosphere in and around the store, aligned with the rhythm and pace of the surrounding village. Red Sails’ tone of voice, brand story, narrative and brand personality is evident in its identity, typography, merchandise and shop space. Each touch point reflective of their brand vision and love for the area and local produce.
Friendly, fun, knowledgeable with a wink, quirky, wonderful, warm and welcoming.
Capabilities
- Concept
- Branding
- Identity
- Copywriting
- Packaging
- Web Design
- Web Development.
- Signage
- Packaging
- Place-making
- Interior Design
Check
these out ↓ ↓
( some more of our work)
