Emotional connections
that save lives
Dublin Fire Bridage
Fire Safety Week Concept & Campaign
Overview
Ireland’s National Fire Safety Week in October, has one main aim, to raise awareness of and therefore improve fire safety, particularly in the home. The campaign focuses on six core messages that connect emotionally to moments in our lives that could put us at risk in the home.
Fire spreads through a house quickly and smoke is deadly. We used smoky tendrils to illustrate six scenarios starting with ‘Teddy’ and the idea of a child holding on to an adult’s hand. As ‘Teddy’ goes up in smoke we intuitively understand the ad’s message. This approach was rolled out across all the ads and the campaign is currently being expanded to include Halloween and Christmas.
Campaign outreach
As part of the campaign activation, over 100 buildings glowed red across Dublin during Fire Safety Week with projections on Samuel Beckett Bridge and Barnardo Square on Dame Street. The Red4Ready print and animated on-street presence was also supported by cinema spots, social media and press.
The objectives of the campaign were to raise awareness around fire safety in the home featuring 6 key messages that would connect emotionally with all demographics. Alongside the multichannel print and online campaign, over 100 buildings glowed red across Dublin.
Digital Campaign
We developed assets for all of Dublin Fire Brigade's social channels in conjunction with the on-street and OOH campaign.
+1,000,000
views over the course of the week
Capabilities
- Campaign Creation
- Campaign Concept
- Branding
- Illustration
- Animation
- 3D Animation & Modeling
- Drone Footage
- Campaign Implementation.
- Project Management
- Copywriting
- Campaign Strategy
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( some more of our work)
